Arrington has this to say:
So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.
The crux of the issue? Essentially content that’s even less thought out and less produced than TechCrunch will soon replace it as the go-to source for news and info.
I can’t wait.
Ever since the invention and stabilization of CNN-esque 24-hour-news in the ’80s, we’ve seen countless attempts at getting the news to consumers as fast as possible. The pendulum started swinging away from month-long lead times at magazines and to instant analysis “journalism” ala the now ubiquitous panel format seen at most news networks and other places like, well, TechVi.
As news nerds know, the real problem with true news speed is with every iteration, there’s a loss of depth. You can’t have quick and perfectly covered, you get to choose to be 60 Minutes or in-the-now news.
As speedy bottom-feeding SEO-driven news comes to its inevitable head, I’ve been talking to a plethora of people who feel like there’s going to be pent up demand for in-depth journalism. At some point, we hope anyway, the pendulum hits its limit, and real content producers who actually are creating information to be consumed will start to be rewarded as taste swings from Cheetos to steak.
The problem with my hypothesis? That assumes regular people can tell the difference, and more to the point, want to tell a difference. Regular people will eventually seek out knowledge, rather than just take whatever’s given to them.
To some extent, just like the sales of Cheetos not directly relating to the sales of steak, both tastes can coexist, though the snack-food consumers will largely outnumber the slow-cooked connoisseur.
And more to the point, realistically, the future rarely moves in extremes. Sure, I’d love to take the side of the argument that says we’re going to hit a breaking point and see well reported content make a comeback, I’m also not stupid enough to expect my pendulum call to be the right one. I’m expecting the future to reward top-shelfers who try hard (TechCrunch still breaks a ton of stories, Gawker is still extremely interesting, and Engadget, especially with the latest redesign, still looks / reads great) while bottom feeders continue to troll the bottom and eventually find robots can write stories for free.
Real content producers just need to be able to stick through the muck, and survive through this transition. Oh, and being innovative (video, perhaps?) might not hurt either.
The real problem is breaking into journalism / content producing will become more and more difficult for people who want an established track. It’s already hugely difficult for anyone who isn’t going to take risks to get into content production as a career, but it’s just going to get worse. But as the blog crusades showed, Arringtons and Rojases of the world can come out of the woodwork, but people who just go to J-School and then graduate, expecting a lengthy, well paying career, will have to wait a bit (years) before that track is truly clear.
Create, innovate or sit on the sidelines. It’s your call.
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